Festive Fifty Things

The Fifty Things to do before you’re five app, which looks to support parental engagement with their child’s learning and development through low or no cost everyday activities, continues to grow in popularity, with just under 4000 users across Cambridgeshire and Peterborough, and 750 app users in the Fenland & East Cambridgeshire Opportunity Area (a 16% increase in the last 3 months). To promote use of the app over the festive period we are about to launch a “Festive Fifty Things” social media campaign, linking popular activities over the festive period such as baking, making Christmas cards and visiting Christmas lights to activities on the app so that families can understand how these activities can further support their child’s learning and development. The social media campaign will be linked to a series of handouts supplied to Early Years Settings in the area to further support parental understanding of how to carry out these activities and how they can enrich their child’s developing vocabulary.

As we enter the new year, we shall be further promoting the app with the campaign “2022 together”, encouraging families to meet up with friends (safely) to take part in activities together.

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